10tackle

User experience design + AI

Design experiences people understand instantly.

10tackle combines human-centred UX practice with AI-assisted research, synthesis, exploration and validation — helping teams move from complex problems to clear, usable products faster.

Talk about your product See the AI + UX process
ResearchIAInteractionVisualUsability
10tackle UX engine Human-led
01Research
02Structure
03Interact
04Design
05Validate

Human-centred by default. AI is used to expand evidence and exploration — never to replace user understanding.

UX strategyEnterprise UXProduct designUsability

AI across the UX lifecycle

From ambiguous problem to validated experience.

10tackle’s original service model already connected information architecture, interaction design, visual design and usability analysis. The updated process keeps that foundation and adds AI where it can improve speed, breadth and traceability.

  1. 01

    Understand

    Clarify goals, users, context, constraints and existing evidence before proposing solutions.

    AI Rapid evidence review, transcript synthesis, pattern clustering.
  2. 02

    Structure

    Turn complexity into understandable information models, navigation systems and task flows.

    AI Content inventory, taxonomy candidates, search-intent grouping.
  3. 03

    Explore

    Prototype interaction patterns and alternative journeys before committing to a direction.

    AI Variant generation, edge-case discovery, UX writing options.
  4. 04

    Design

    Build a coherent visual language with accessible components, hierarchy and interaction states.

    AI Design-system support, copy refinement, consistency checks.
  5. 05

    Validate

    Test what works, identify friction and feed evidence back into the next iteration.

    AI Session theme analysis, issue clustering, experiment summaries.

What we do

One UX partner from structure to validation.

Five connected capabilities — deliberately kept close so insight does not get lost between specialist silos.

01Foundation

User Experience Design

Define the experience around user expectations, business goals and the real work people need to accomplish.

  • Discovery & UX strategy
  • Journey and task analysis
  • Product experience principles
02Structure

Information Architecture

Organise content, grouping and information flow so users can orient themselves and move naturally.

  • Taxonomy & navigation
  • Content models
  • Task & user flows
03Behaviour

Interaction Design

Shape how the product responds, guides, informs and supports users through key tasks.

  • Wireframes & prototypes
  • Interaction states
  • Complex workflow design
04Expression

Visual Design

Create a clear, credible interface where typography, hierarchy, colour and components reinforce usability.

  • High-fidelity UI
  • Design systems
  • Responsive & accessible patterns
05Evidence

Usability Analysis

Evaluate websites, applications and intranets to identify friction, risk and specific improvement opportunities.

  • Heuristic review
  • Usability testing
  • Prioritised recommendations

Why usability matters

Good UX pays back in less friction.

10tackle’s original benefits proposition focused on practical business outcomes: less training, less time lost, happier employees and easier adoption. The updated site keeps that value story front and centre.

Discuss the friction in your product
01

Lower training effort

Interfaces that match user expectations reduce dependence on manuals, onboarding sessions and support.

02

More productive time

Clearer navigation and workflows reduce avoidable clicks, searching, rework and task completion time.

03

Stronger adoption

When systems feel understandable and predictable, introducing new tools becomes easier for teams.

04

Better experience

Usability supports confidence and satisfaction for customers, employees and operational users alike.

Alliance model

Your UX capability, without building another silo.

For software companies and product teams, 10tackle can work as an embedded UX partner — bringing research, structure, interaction, visual design and usability into your existing product and engineering rhythm.

Explore an alliance Flexible collaboration • Clear handoff • Human + AI workflow
Your teamProduct context
10tackleUX intelligenceHuman + AI
DeliveryEngineering-ready

Design principles

Technology should make the work simpler — not make people work around the technology.

That idea connects the legacy 10tackle proposition with a modern AI-enabled practice. The tools change; the responsibility to make systems understandable does not.

Accessible by design

Semantic structure, keyboard support, visible focus, contrast and motion preferences are treated as product requirements.

Evidence over assumption

Use research, analytics and testing to understand what users actually do — with AI assisting synthesis, not inventing evidence.

Progressive clarity

Show the right information at the right moment. Reduce cognitive load rather than exposing complexity all at once.

Designed to evolve

Responsive layouts, reusable patterns and design-system thinking make future change less expensive and more consistent.

Start a conversation

Have a product that should feel simpler?

Tell us what users are trying to accomplish, where the experience breaks down, and what success should look like.

Pune, Maharashtra, India UX design • Usability • AI-assisted product design